We've looked at "Impulse Buying." And we've looked at "Wants" vs. Needs." Right now, its time to examine the funny and not-so-funny ways "Advertising" envelops our lives.
Think advertising doesn't really impact your spending decisions? See if you feel that way after taking the test!
Your money, your health, and your general welfare could be at risk if you don't regularly question advertising messages.
Read the "Advertising" story.
This New York Times article looks at the issue.
Then read this.
Read this article on Psychology Today.
Does "Product Placement" actually sell products?
Oh yes, according to this piece on How Stuff Works (pdf).
Want to know why "Madison Avenue is Still a 70 billion dollar business?"
It works! Here’s a good summary article in The Atlantic.
Ever notice that ads in your webmail or ads on websites that you've visited show items that are targeted towards your interests? Stuff you've recently been searching for on the web? Welcome to the era of tracking programs!
To win in any auto transaction, you first have to understand what the other side is trying to do to you, and why. Since "the other side" always includes a physical automobile dealership—even if you're buying or leasing from an online service—I'm going to take you inside a typical dealership right now. What's really going on down there?
Social networks are favorite targets of scammers, so here are some tips to help you protect yourself.
How much do you normally spend on your jeans?
$30, $50, $75?
Watch this video!
Find out how we derived the total costs for all four of the gullibility traps. Read our rationale.
FoolProof's financial education tools are the only financial education tools in the United States endorsed by both the Consumer Federation of America and the National Association of Consumer Advocates.
None of the programs contain advertising, and all of them advocate for you—not for any business.
Why not check it out?
Head to our main consumer information portal: www.foolproofme.com
Or, take the last test: "Quick Fixes"
